Forty Under 40: Kyle Clayton, Nashville Predators and Bridgestone Arena

Kyle Clayton didn’t grow up dreaming of a career in hockey. He grew up in Middle Tennessee, playing recreation league sports and going to Vanderbilt basketball games with his family. The Nashville Predators didn’t exist, and the Tennessee Titans had only just arrived. But what he did have was a love...

BIS: Capitalizing on momentum in women’s sports

On Day 1 of SBJ’s annual Brand Innovation Summit in Chicago, a powerhouse panel of execs spoke on “Capitalizing on the Growth and Momentum of Women’s Sports.” The session was moderated by Jenn Azara, Managing Editor of SBJ Tech, who is also managing SBJ’s women’s sports vertical.

Invisalign launches national campaign with Patrick Mahomes, targets teen empowerment

Invisalign is rolling out a national campaign with Chiefs QB Patrick Mahomes, airing today on NFL Network’s “Good Morning Football.” The spot, which includes real teens alongside the two-time Super Bowl MVP, focuses on confidence-building -- part of the brand’s Smile Squad initiative.

Lindsey Vonn joins Athena Capital’s advisory board

Gold medal-winning skier LINDSEY VONN is joining the advisory board of Athena Capital, a venture firm that specializes in funding late-stage, tech-enabled companies nearing IPO or M&A exits.

Shaun White builds fans, brands and a league beyond the halfpipe

On Day 2 of SBJ’s 4se conference in N.Y., U.S. Olympic gold medalist snowboarder Shaun White spoke with SBJ’s Chris Smith about his pivot from elite athlete to entrepreneur, brand builder and founder of the new Snow League -- a global snow sports competition series he launched in March.

Gatorade teams up with Kendrick Lamar, sports stars for ‘Lose More. Win More.’ campaign

Gatorade has collaborated with rapper Kendrick Lamar alongside Indiana Fever G Caitlin Clark, Las Vegas Aces C A’ja Wilson, Boston Celtics F Jayson Tatum, L.A. Lakers G Luka Dončić, and former Colorado QB and NFL Draft prospect Shedeur Sanders for their latest “Lose More. Win More.” ad campaign. The...

Mattel unveils LeBron James Kenbassadors doll

Mattel announced today that it has partnered with the LeBron James Family Foundation to release the first doll in the new Barbie Signature Kenbassadors Collection -- a doll series honoring people who Mattel thinks inspire and contribute to a better world.

Dick’s Sporting Goods partners with IShowSpeed, Brady and Durant for footwear ad

Dick’s Sporting Goods has teamed up with popular YouTuber and streamer IShowSpeed, along with Olympic gold medalist Suni Lee, former NFLer Tom Brady, Suns F Kevin Durant and Colorado WR/CB Travis Hunter for its latest footwear ad campaign.