Invisalign is rolling out a national campaign with Chiefs QB Patrick Mahomes, airing today on NFL Network’s “Good Morning Football.” The spot, which includes real teens alongside the two-time Super Bowl MVP, focuses on confidence-building -- part of the brand’s Smile Squad initiative.

Gold medal-winning skier LINDSEY VONN is joining the advisory board of Athena Capital, a venture firm that specializes in funding late-stage, tech-enabled companies nearing IPO or M&A exits.

On Day 2 of SBJ’s 4se conference in N.Y., U.S. Olympic gold medalist snowboarder Shaun White spoke with SBJ’s Chris Smith about his pivot from elite athlete to entrepreneur, brand builder and founder of the new Snow League -- a global snow sports competition series he launched in March.

Gatorade has collaborated with rapper Kendrick Lamar alongside Indiana Fever G Caitlin Clark, Las Vegas Aces C A’ja Wilson, Boston Celtics F Jayson Tatum, L.A. Lakers G Luka Dončić, and former Colorado QB and NFL Draft prospect Shedeur Sanders for their latest “Lose More. Win More.” ad campaign. The...

Mattel announced today that it has partnered with the LeBron James Family Foundation to release the first doll in the new Barbie Signature Kenbassadors Collection -- a doll series honoring people who Mattel thinks inspire and contribute to a better world.

Dick’s Sporting Goods has teamed up with popular YouTuber and streamer IShowSpeed, along with Olympic gold medalist Suni Lee, former NFLer Tom Brady, Suns F Kevin Durant and Colorado WR/CB Travis Hunter for its latest footwear ad campaign.