Marketing leaders discuss adjustments to the ever-changing ways fans consume sports
Citi Head of Sponsorship and Partnership Management Tom Cerasoli, CAA Brand Consulting Global co-Head Jeff Eccleston, ESPN SVP/Marketing Jo Fox and Monumental Sports and Entertainment President, Business Operations and COO Jim Van Stone sat down to dissect the latest trends in marketing with SBJ’s T...
PNC, Playfly seeking to share ‘brilliantly boring’ message with Lindor ads
PNC is out with its second “When Boring is Brilliant” campaign, this time featuring Mets SS Francisco Lindor after Orioles C Adley Rutschman starred last year.
LPGA aims to empower ‘CFO’ golfers with Sage deal
The LPGA announced a multiyear partnership on Monday with Sage, who will serve as the association’s Official Finance Software Partner.
PBR’s Austin Gamblers unveil Cowboy-themed collaboration with Tecovas
The Austin Gamblers of the PBR recently unveiled a collaboration with Tecovas on Cowboy-themed merchandise, consisting of hats, socks and boots bearing Gamblers colors, logos along with other themes.
Content creators discuss finding their niche in flooded influencer market
In the ever-changing landscape of sports media, it can take a little creativity to stand out. That is how the four panelists at SBJ’s 4se Workshop -- How to Create Engaging Content for the Modern Fan got to where they are today.
Marketing execs share synergy in growing brands
As brands are dipping their toes deeper into the sports waters, they are projecting increased ROI as athletes continue to take the spotlight, both on and off the field.
SBJ Live Recap: WNBA celebrating victories, looking for more to come
With names like Caitlin Clark, A’ja Wilson, Angel Reese and Paige Bueckers grabbing headlines across major sports media, one thing is clear: the WNBA is growing.
X Games extends with Aspen One on one-year deal for 25th games at Snowmass
X Games is taking its 2026 Winter Games to Aspen in January for the 25th consecutive year as part of a one-year pact with Aspen One, the business operations arm of Aspen Snowmass, which owns and operates Buttermilk Mountain.
T’Wolves, Lynx, U.S. Bank ink multiyear extension
The T’Wolves and Lynx have announced a multiyear extension to their partnership with U.S. Bank, who has been a corporate sponsor since the T’Wolves’ inception in 1989. As part of the partnership, U.S. Bank will sponsor the new U.S. Bank Backcourt Club at Target Center, which will offer an upscale ba...
Former Cadence13 exec opens In the Arena Studios
Former Cadence13 Founding Partner & Chief Content Officer Chris Corcoran is launching In the Arena Studios, a multimedia podcast content studio centered around distinctive franchise verticals with influential talent. The first verticals will focus on leadership and mindset through sports, featur...