SBJ Media: What WBD’s divorce means for sports

Even with a small-market team in the Panthers and a Canadian market in the Oilers, TNT Sports was able to sell out its ad inventory for the Stanley Cup Final three weeks ago -- with significant increases across multiple categories.

In a landmark day for media, Warner Bros. Discovery proclaimed it will split into separate entities, breaking up its global networks (including TNT Sports and Bleacher Report) from its streaming and studios properties.

Despite a 5-0 blowout in the UEFA Champions League final between PSG and Inter Milan last Saturday, CBS Sports has seen growth in its digital presence driven by soccer properties since boosting its presence in the sport.

As the Fever and Sky gear up for tip at 8pm ET Saturday (CBS’ first primetime WNBA game), host Sarah Kustok will assemble with analyst Renee Montgomery and Univ. of South Carolina coach Dawn Staley for CBS’ first WNBA pregame show at 7:30pm.

Volleyball World -- the home of Volleyball Nations League -- signed a media deal with CBS Sports and Big Ten Network, the first time VNL will air on television.

Virtual MVPD Fubo and streaming service DAZN signed a multiyear partnership where both companies will distribute their owned and operated linear channels -- including exclusive sports rights.

ESPN brings a heavy production staff presence to Oklahoma City.

DAZN has launched the Global Football Creator Program, an initiative designed to build fan engagement, ahead of the inaugural FIFA Club World Cup this summer (media rights for which DAZN paid $1 billion).

It’s an ESPN takeover in Oklahoma.