Facility investment bolstered Best Soccer Cities
SBJ’s 2025 list of the Best Sports Business Cities, ranked by my colleagues David Broughton and Alex Silverman, lists the 25 strongest soccer business markets in the U.S. based on the stability of their respective franchises and permanent soccer events; presence of sponsor-supporting companies; new ...
With U.N.’s 2030 deadline approaching, it’s ‘Game On’ for the Green Sports Alliance
“Game On 2030” is not only the theme in Miami this week at the 15th annual Green Sports Alliance Summit, but a subtle reminder to the sports world that only five years remain until pledges made in the 2030 Agenda for Sustainable Development — adopted unanimously by United Nations member states in 20...
Survey: Young U.S. soccer fans eager for World Cup and willing to pay for it
For soccer business stakeholders targeting the sport’s most engaged fans, those most likely to be watching and attending matches in the 2026 FIFA World Cup are 18- to 24-year-olds, according to data from CivicScience/SBJ Sports Consumer Insights.
Greensboro gets ’26 Big 12 swim/dive championship
The Greensboro (N.C.) Aquatic Center, Greensboro Sports Foundation, Oak View Group and the Big 12 this afternoon will announce that the city has been selected to host the 2026 Big 12 Conference Swimming and Diving Championship. The five-day event next February 24-28 will mark the first time the venu...
Best Sports Business Cities: Soccer — No. 23: Denver
The Colorado Rapids launched in 1996 as an MLS founding member. Its home, Dick’s Sporting Goods Park, opened in 2009 as the league’s third soccer-specific stadium and hosted the 2015 MLS All-Star Game. Empower Field at Mile High, the Rapids’ original home, has hosted multiple international matches.
Best Sports Business Cities: Soccer — No. 21: Raleigh-Durham-Cary, N.C.
The Raleigh–Durham–Cary, N.C., market has earned a reputation as a college soccer business-friendly juggernaut. WakeMed Soccer Park will host the 2026 and 2027 Women’s and Men’s Division I College Cups, increasing Cary’s soccer championship résumé to 23.
Best Sports Business Cities: Soccer — No. 7 Philadelphia
Teams: Philadelphia Union (2010), MLS Next Pro Philadelphia Union II (continuously since 2022)
Best Sports Business Cities: Soccer — No. 5: Dallas
Teams: FC Dallas (1996), MASL Dallas Sidekicks (2012) and Texas Outlaws (2019), MLS Next Pro North Texas SC (2019), USL Super League Dallas Trinity FC (2024).
Best Sports Business Cities: Soccer — Methodology
Sports Business Journal’s 2025 list of the Best Sports Business Cities, the third in the franchise, ranks the 25 strongest soccer business markets in the United States.
Best Sports Business Cities: Soccer — No. 6: Kansas City
Teams: Sporting Kansas City (since 1996), MASL Kansas City Comets (2010), Kansas City Current (2021)