College administrators are optimistic in the wake of the House NIL settlement
The “Happiest Place on Earth” may no longer be only a Walt Disney creation — at least temporarily.
As college baseball reaches the CWS, the sport is primed for a House settlement-related boost
The smoke rose, pyrotechnics flared and cowbells tolled. In a scene largely reserved for Saturdays in the fall, Mississippi State welcomed new head baseball coach Brian O’Connor in a way few programs can.
Learfield to launch new NIL-centric offering
Learfield is set to reorganize the presentation of its NIL offerings.
Elevate launching PE-backed college initiative
Private equity has finally come to college sports.
Sources: Cincinnati inks Ticketmaster partnership
Cincinnati is set to announce a five-year partnership with Ticketmaster, making it the school’s official ticketing provider, sources tell Sports Business Journal.
MLB exec tabbed to run new college sports governance structure
College sports received one of the most consequential rulings in its history on Friday -- and the man charged with enforcing the rules laid out by it has also come into the public sphere.
Analysis: What final approval of House settlement means for college sports
One of the most significant legal efforts in modern college sports history reached a resolution Friday.
Taymar Sales U., Austin Peay ink partnership
Taymar Sales U. and Austin Peay are set to announce a multiyear partnership, sources told Sports Business Journal. The agreement will include partnering on sponsorships, ticket sales and annual giving, making the school the first to partner with Taymar across all three verticals. Taymar will have a ...
USC taps Learfield for new 15-year multimedia rights deal
Learfield is set to add a significant player on the West Coast. The company is announcing a new 15-year multimedia rights partnership with USC on Thursday, Sports Business Journal has learned.
SBJ College: Can SEC move CFP format change across the finish line?
The June 3 edition of the SBJ College newsletter features reporting on the SEC's CFP format discussions, Toledo's windfall from staging a Zac Brown Band show and the Big 12's pause on private equity.