NBA Finals Game 2 audience drops 29%
ABC drew just 8.76 million viewers for the Thunder’s dominant win on Sunday over the Pacers in NBA Finals Game 2, down 29% from Celtics-Mavericks last year. Excluding the pandemic Game 2 of the Lakers-Heat NBA Finals in 2020 (6.61 million on a Friday night in October), Thunder-Pacers is the least-wa...
TNT Sports draws big gains for French Open finales
TNT Sports’ debut at Roland-Garros wrapped up with one of the best men’s finals over the last decade and the best women’s final since 2016 -- helping drive a 25% year-over-year audience gain for the entire tourney.
WCWS finale sees record NCAA softball audience
Texas’ dominating win over Texas Tech in the deciding Game 3 of the Women’s College World Series delivered the most-watched NCAA softball game on record.
Stanley Cup Final Game 1 audience on TNT/truTV down from recent years
The Oilers’ 4-3 OT Game 1 win over the Panthers on Wednesday night drew 2.42 million viewers, a figure among the lower Stanley Cup Final openers in recent years. Game 1 is down 22% from 3.16 million for the same matchup on ABC last year (a Saturday night), and down 12% from 2.75 million for Golden K...
French Open heads toward finish with TNT up
TNT averaged 292,000 viewers over its first eight days of coverage of the French Open, which has been for 12-plus hours each day. That figure includes matches on truTV that were simulcasting those TNT matches, but whiparound coverage provided separately on truTV is not included. TNT/truTV’s average ...
UFL audience down in Year 2 -- both in-person, on TV
Attendance was down 5% and TV viewership declined by 20% in the UFL’s second regular season after the USFL-XFL merger, a tough result for a property that hoped to demonstrate momentum after a respectable 2024.
SBJ Marketing: Google Pixel, GEICO grab heavy exposure during NBA, NHL playoffs
SBJ Marketing: Google Pixel, GEICO grab heavy exposure during NBA, NHL playoffs
Which brands are getting the most impressions while advertising during NBA, NHL postseasons?
The NHL and NBA postseasons bring a ton of opportunities for brands to get their messaging in front of fans. So which companies have had the most impressions?
Prime’s Nashville NASCAR race audience leads busy racing weekend
Prime Video led auto racing over the weekend with 2.06 million viewers for the NASCAR Cup Series race from Nashville. That’s off 16% from the same post-Charlotte race last year on FS1 (2.46 million at Gateway). Amazon also saw a 16% drop last week. Prime did maintain a younger audience (median age o...
NHL’s U.S. playoff audience down sharply; Canada pulling up North American average
The NHL heads into the start of the Stanley Cup Final having lost around a quarter of the U.S. audience from last year’s playoffs but is on pace for its best postseason in Canada since 2017. That dichotomy, influenced by the heavy presence of Canadian teams and a dearth of big U.S. markets, has the ...