KC2026, the region’s local host committee for next summer’s FIFA World Cup, has signed K.C.-based architecture firm Populous and St. Louis-based pet food brand Nestlé Purina PetCare as its first two Host City Supporters. The addition of the host city supporters is an important milestone as the city ...

The Atlanta World Cup Host Committee has signed The Home Depot, Cox Enterprises, Georgia-Pacific (paper products) and Southern Company (gas and electric utility) as its first four Host City Supporters. The committee will formally announce the four corporate backers today at an event marking one year...

Apparel brand Levi Strauss & Co. has signed on as an official partner of the Bay Area Host Committee (BAHC) ahead of Super Bowl LX in February and the 2026 FIFA World Cup, both of which are being held at Levi’s Stadium in Santa Clara next year. The venue, which Levi’s has naming rights to throug...

Host city organizers are seeking to differentiate between this summer’s Club World Cup and next year’s World Cup competition as they attempt to build excitement and drum up commercial activity around the main event in their respective markets.

The Yerba Madre beverage brand (known until recently as Guayaki Yerba Mate) has signed on as a sponsor of the 2025 Concacaf Gold Cup, which will be played in the U.S. and Canada from June 14-July 7. Financial terms of the deal were not disclosed, but a Yerba Madre spokesperson said the deal is the b...

The size, scope and duration of 2026 World Cup fan fests will vary significantly from market to market, according to the 11 U.S. host city leaders who gathered for a media event in N.Y. on Monday. During the event, which comes with one year to go from this week until the start of the World Cup on Ju...

Few people have a better sense of the operational scale of the 2026 FIFA World Cup than Daniel Rosenthal. Last year, Rosenthal’s company, Rock-it Cargo, won the right to serve as FIFA’s official logistics provider for the event, which for the first time includes 48 teams and three host countries: th...

The road to an expanded Club World Cup has been a gauntlet for Gianni Infantino. Since he first broached the idea publicly in 2016 of moving what had been an annual event with seven teams to a 32-team, quadrennial event, the FIFA president has endured resistance from some of global soccer’s most inf...

The Home Depot became a first mover among 2026 World Cup sponsors last month, tagging its Memorial Day TV commercial with a logo lockup touting its status as an official supporter of the event. While subtle, the use of the tournament logo more than a year before kickoff speaks to a desire to maximiz...

2026 World Cup timeline: The key dates during the eight-year journey to bring soccer's biggest event to North America.